Why You Shouldn’t Pick a Niche (Yet)

The worst advice you can give to a starting creator:

‘’Pick a niche.’’

I see so many creators making this mistake.

They listen to Alex Hormozi or another guru saying:

‘’The riches are in the niches.’’

And while this is true...

It’s not true for beginners.

Here’s what I see with countless small creators:

Let’s take Jimmy as a fictional character.

Jimmy picks a niche.

He doesn’t really care about it, but he think it’ll make him money.

He start posting specific content about it.

His posts get little to no impressions.

Why?

Because it’s highly specific.

And there are bigger creators in the same niche with better content.

Those creators have more experience.

Why would people choose Jimmy?

Jimmy starts engaging with others to make friends.

But the people who he engages with don’t resonate with his content.

So they move on.

Jimmy makes a few friends—but they’re all in the same niche.

He tries to pitch them...

But they ignore him or reverse-pitch them instead.

Jimmy runs out of ideas.

So he starts reposting old posts.

It becomes boring and repetitive.

Jimmy isn’t getting any:

• Followers

• Impressions

• Clients

Can you guess what happens when Jimmy isn’t getting any results and isn’t having fun?

Jimmy quits.

Best case scenario:

He changes his niche.

But all of the work he put in?

Gone.

Don’t be like Jimmy.

You see...

It’s better to be directionally accurate than specifically inaccurate.

Opportunities arise as you walk the path.

But how do we choose the right direction?

There are 2 approaches.

(I wish I knew the second approach when I first started)

1) The Slow but Fun Approach.

This is what I did when I started.

I let my curiosity guide me.

I made a new YouTube account and only watched ‘’productive’’ videos.

No entertainment.

I binge-watched videos.

I clicked on whatever seemed interesting.

Eventually, I landed on topics I liked.

So I started posting about them.

Most weren’t monetizable.

But it was fun.

After months of posting with no idea what to offer, I started creating projects.

Here was my plan:

Find a problem

↓

Turn it into a project

↓

Create a system to solve it

↓

Solve the problem

↓

Sell the solution

In the first 6 months, my biggest problem was the constant fight against myself.

I was in a cycle of self-sabotage.

The never-ending fight against temptations drained more energy than the work itself.

So I started a project on it.

I tried different:

• Methods

• Strategies

• Tactics

Some worked.

Some didn’t.

I created a system of the best working ones.

(a system is a combination of habits that lead to a goal)

I solved the problem.

I could resist temptations for 3+ months in a row.

Then, I tried to sell the solution.

But... nobody cared.

I kept consuming content.

Kept creating content.

Eventually, I stumbled upon offer creation.

I thought about making a project on that.

But something felt off.

My offer would be to help people create an offer.

But I hadn’t even made one myself.

So I had nothing... again.

Many mentors and coaches tried to help me.

But I still couldn’t figure it out.

I took a break.

(it lasted way longer than intended)

Most people don’t come back.

But because I already build a decent following, made friends, and enjoyed posting...

I came back.

And this time, with clarity.

The secret?

Focus.

Once I learned to laser-focus:

• Consistency didn’t feel like a chore

• Discipline became easier

• Results skyrocketed

This was the perfect offer.

It took a very long time.

But I had fun along the way.

If I started over from scratch, would I do the same?

No.

It’s inefficient.

There’s a faster way.

If I could start over, here’s what I would have done:

2) The Fast Approach

Instead of shattering my attention across random interests...

I’d focus on things that are actually useful from the start.

But it’s important to choose the right ones.

How?

In 3 steps:

Step 1: Discover your strengths.

Your strengths are things you’re good at.

They include:

• Skills

• Talents

• Abilities

They often feel easy to you but hard to others.

To find yours, answer these:

1. What have people praised you for?

2. What problems have you solved?

3. What do you find easy that others struggle with?

Knowing and using this will give you an unfair advantage.

Step 2: Discover your passions.

Your passions are things you love doing.

They’re activities or topics that energize you.

They’re the things you get obsessed over.

To find yours, ask yourself:

1. What work would you do even if you weren’t paid?

2. What activities make you lose track of time?

3. What do you want to master?

When you work on things you love, you’re more likely to stick with them.

Step 3: Find your areas of exploration

These are broad topics or niches where you can:

• Explore

• Learn

• Build an online career

They should be aligned with your strengths and passions.

Ask yourself:

1. Pain: What problems have I solved for myself?

2. Profession: What past work experience do I have?

3. Passion: What feels like play to me but looks like work to others?

The Synthesizer Tool.

I didn’t come up with this framework.

I found it in The Synthesizer Course from Andrey Kirby.

(And it’s free. Shoutout to them.)

They even built an AI tool to help:

This tool gave me clarity on how to move forward.

My areas of explorations are:

• Focus & productivity

• Online business

• Philosophy

I’ve been boxing myself in by only focusing on focus.

It’s still the one thing I can help people with most...

But I want to explore and write more about the other two as well.

What’s in it for you?

You’ll learn more about:

• How to make money

• How to live life

Who doesn’t like to earn some extra cash? ;)

Anyways...

I wanted to share this newfound clarity with you.

I hope you find it useful as much as I did.

Much love,

Tibor